Archive | The Strategic Brief

At IFA, Innovation Will Be Abundant. Commercial Distinctiveness Will Be Scarce.

IFA Special

+1

At IFA, Innovation Will Be Abundant. Commercial Distinctiveness Will Be Scarce.

Frédéric Martin

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Jul 20, 2026

Execution Intelligence: The Missing Layer Between AI and Business Performance

Decisions & Execution

Execution Intelligence: The Missing Layer Between AI and Business Performance

Frédéric Martin

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Jul 19, 2026

Why Marketing Is Becoming an AI Orchestration Function

AI Advantage

Why Marketing Is Becoming an AI Orchestration Function

Frédéric Martin

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Jul 18, 2026

Consumer-Tech Commercialization Needs a New Operating Model

Go-to-Market

Consumer-Tech Commercialization Needs a New Operating Model

Frédéric Martin

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Jul 17, 2026

The New Management Skill: Knowing What to Ask Machines

AI Advantage

The New Management Skill: Knowing What to Ask Machines

Frédéric Martin

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Jul 16, 2026

The Commercial Loop Is the New Funnel

Go-to-Market

The Commercial Loop Is the New Funnel

Frédéric Martin

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Jul 15, 2026

Who Will Control the Consumer-Tech Customer Journey: Brands, Retailers or AI?

Go-to-Market

Who Will Control the Consumer-Tech Customer Journey: Brands, Retailers or AI?

Frédéric Martin

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Jul 14, 2026

The Age of Average Is Over. AI Just Made Average Faster.

AI Advantage

The Age of Average Is Over. AI Just Made Average Faster.

Frédéric Martin

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Jul 13, 2026

Leading in the AI Era, One Year Later

AI Advantage

Leading in the AI Era, One Year Later

Frédéric Martin

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Jul 12, 2026

AI Is Rebuilding the Marketing-Sales Relationship

Go-to-Market

AI Is Rebuilding the Marketing-Sales Relationship

Frédéric Martin

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Jul 11, 2026

AI Rewards Systems Thinkers

AI Advantage

AI Rewards Systems Thinkers

Frédéric Martin

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Jul 10, 2026

Stop Counting AI Use Cases. Start Finding AI Leverage.

AI Advantage

Stop Counting AI Use Cases. Start Finding AI Leverage.

Frédéric Martin

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Jul 9, 2026