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Your Value Proposition Isn't the Problem. How It Lands Might Be.

Portfolio & Value

Go-to-Market

Your Value Proposition Isn't the Problem. How It Lands Might Be.

Frédéric Martin

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Oct 30, 2026

AI Is Everywhere. Commercial Impact Isn’t.

AI Advantage

Decisions & Execution

AI Is Everywhere. Commercial Impact Isn’t.

Frédéric Martin

•

Oct 26, 2026

Portfolio & Value

I've Scanned 100+ Companies. One Brand Problem Keeps Coming Back.

Frédéric Martin

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Oct 16, 2026

Portfolio Management in 2026: From Review to Dynamic Simulation

Portfolio & Value

Portfolio Management in 2026: From Review to Dynamic Simulation

Frédéric Martin

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Oct 6, 2026

The Annual Talk Is Won Before the Meeting Starts

Go-to-Market

The Annual Talk Is Won Before the Meeting Starts

Frédéric Martin

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Oct 5, 2026

Using AI Is Not the Same as Becoming AI-Augmented

AI Advantage

Using AI Is Not the Same as Becoming AI-Augmented

Frédéric Martin

•

Sep 28, 2026

Beyond the AI Copilot: What My Own Journey Taught Me About Applied AI Maturity

AI Advantage

Beyond the AI Copilot: What My Own Journey Taught Me About Applied AI Maturity

Frédéric Martin

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Sep 22, 2026

Market & Growth

Competitive Intelligence in 2026: Scan Competitors, Don’t Profile Them

Frédéric Martin

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Sep 18, 2026