Archive | The Strategic Brief

Go-to-Market

European Go-to-Market Fails in the Translation Layer

Frédéric Martin

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Aug 1, 2026

Market & Growth

One European Strategy. Two Very Different Markets.

Frédéric Martin

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Jul 31, 2026

Decisions & Execution

The Commercial Architecture of a Business Designed to Win

Frédéric Martin

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Jul 30, 2026

Go-to-Market

B2B Sales Does Not Need More AI Tools. It Needs a New Operating System.

Frédéric Martin

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Jul 29, 2026

Decisions & Execution

A Business Accelerator Should Not Just Help You Move Faster

Frédéric Martin

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Jul 28, 2026

AI Advantage

AI Is Creating Value. Most Companies Still Cannot Scale It.

Frédéric Martin

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Jul 27, 2026

IFA Special

Events Like IFA Should Not Only Show Products. They Should Answer These 8 Strategic Questions.

Frédéric Martin

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Jul 26, 2026

Decisions & Execution

The CMO Is Becoming a Commercial Systems Architect

Frédéric Martin

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Jul 25, 2026

Go-to-Market

The Commercial System Behind a Successful Launch

Frédéric Martin

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Jul 24, 2026

Go-to-Market

The Launch Readiness Test Most Teams Skip

Frédéric Martin

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Jul 23, 2026

Decisions & Execution

The Growth Sequence Most Companies Get Wrong

Frédéric Martin

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Jul 22, 2026

The 30-Minute Commercial Clarity Check

Frédéric Martin

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Jul 21, 2026