Archive | The Strategic Brief

Too Many Products, Too Little Choice: The IFA Portfolio Clarity Index

IFA Special

+1

Too Many Products, Too Little Choice: The IFA Portfolio Clarity Index

Frédéric Martin

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Aug 15, 2026

The GTM Crash Test: Spot the Weak Points Before You Scale

Go-to-Market

The GTM Crash Test: Spot the Weak Points Before You Scale

Frédéric Martin

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Aug 14, 2026

Your Product May Be Ready for Europe. Your GTM May Not Be.

Go-to-Market

Your Product May Be Ready for Europe. Your GTM May Not Be.

Frédéric Martin

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Aug 13, 2026

Your GTM Is Not a Plan. It Is a Commercial Operating System.

Go-to-Market

Your GTM Is Not a Plan. It Is a Commercial Operating System.

Frédéric Martin

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Aug 12, 2026

Portfolio & Value

See What the Market Already Sees About Your Brand

Frédéric Martin

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Aug 11, 2026

The Launch Is Not the Problem. The Follow-Through System Is.

IFA Special

+1

The Launch Is Not the Problem. The Follow-Through System Is.

Frédéric Martin

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Aug 8, 2026

What IFA Reveals About the Future of Consumer Tech Markets

IFA Special

+1

What IFA Reveals About the Future of Consumer Tech Markets

Frédéric Martin

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Aug 7, 2026

Your IFA Launch Is Not Ready Until the Retail Story Is Ready

IFA Special

+1

Your IFA Launch Is Not Ready Until the Retail Story Is Ready

Frédéric Martin

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Aug 6, 2026

Where AI Actually Creates GTM Leverage

Go-to-Market

Where AI Actually Creates GTM Leverage

Frédéric Martin

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Aug 5, 2026

AI Is Making GTM Faster. That May Be the Problem.

AI Advantage

+1

AI Is Making GTM Faster. That May Be the Problem.

Frédéric Martin

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Aug 4, 2026

AI Transparency Is Becoming a GTM Issue

Go-to-Market

AI Transparency Is Becoming a GTM Issue

Frédéric Martin

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Aug 3, 2026

Your Portfolio Is Probably Too Busy

Portfolio & Value

Your Portfolio Is Probably Too Busy

Frédéric Martin

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Aug 2, 2026