Archive | The Strategic Brief

Decisions & Execution

I Did Not Build a Consulting Framework. I Built the Commercial System I Kept Needing.

Frédéric Martin

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Sep 1, 2026

IFA Special

IFA Is Not Just a Launch Stage. It Is a Live Market Scan.

Frédéric Martin

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Aug 31, 2026

Market & Growth

Stop Reading Category Reports. Start Running Live Category Scans.

Frédéric Martin

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Aug 29, 2026

Go-to-Market

Consumer Tech Has Enough Innovation. The Problem Is Commercial Translation.

Frédéric Martin

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Aug 28, 2026

IFA Special

AI Is Everywhere at IFA. Which Brand Claims Survive the Value Test?

Frédéric Martin

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Aug 27, 2026

IFA Special

The 20-Minute Pre-IFA Portfolio Scan

Frédéric Martin

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Aug 26, 2026

IFA Special

Ten Days Before IFA, Stop Preparing. Start Deciding.

Frédéric Martin

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Aug 25, 2026

Portfolio & Value

AI Inside the Device: From Feature to Business Model

Frédéric Martin

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Aug 21, 2026

Decisions & Execution

The CEO’s New Operating System

Frédéric Martin

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Aug 20, 2026

AI Advantage

AI Has Changed the Commercial Clock. Most Teams Still Run on the Old Rhythm.

Frédéric Martin

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Aug 19, 2026

Portfolio & Value

Stop Managing Products. Start Managing Choice.

Frédéric Martin

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Aug 18, 2026

IFA Special

The IFA Commercial Conversion Review: What Should Move in the Next 90 Days?

Frédéric Martin

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Aug 17, 2026