Frédéric Martin

Strategy to Results. Sharper. Faster. CORP & SME 🌐 fredericmartin.eu 30 Years Leadership & Advisory

Latest

Portfolio & Value

Your Value Proposition Isn't the Problem. How It Lands Might Be.

Frédéric Martin

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Oct 30, 2026

AI Advantage

AI Is Everywhere. Commercial Impact Isn’t.

Frédéric Martin

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Oct 26, 2026

Portfolio & Value

I've Scanned 100+ Companies. One Brand Problem Keeps Coming Back.

Frédéric Martin

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Oct 16, 2026

Portfolio & Value

Portfolio Management in 2026: From Review to Dynamic Simulation

Frédéric Martin

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Oct 6, 2026

Go-to-Market

The Annual Talk Is Won Before the Meeting Starts

Frédéric Martin

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Oct 5, 2026

AI Advantage

Using AI Is Not the Same as Becoming AI-Augmented

Frédéric Martin

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Sep 28, 2026

AI Advantage

Beyond the AI Copilot: What My Own Journey Taught Me About Applied AI Maturity

Frédéric Martin

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Sep 22, 2026

Market & Growth

Competitive Intelligence in 2026: Scan Competitors, Don’t Profile Them

Frédéric Martin

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Sep 18, 2026

IFA Special

After IFA, the Real Work Begins: Turning Launch Noise into 90-Day Commercial Moves

Frédéric Martin

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Sep 9, 2026

IFA Special

IFA Is No Longer About Smart Devices. It Is About Smart Living Systems.

Frédéric Martin

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Sep 6, 2026

IFA Special

What IFA Press Day Already Reveals About Consumer Tech Competition

Frédéric Martin

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Sep 4, 2026

Decisions & Execution

Most CEOs Don’t Need More Dashboards. They Need Sharper Signal Detection.

Frédéric Martin

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Sep 2, 2026

Decisions & Execution

I Did Not Build a Consulting Framework. I Built the Commercial System I Kept Needing.

Frédéric Martin

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Sep 1, 2026

IFA Special

IFA Is Not Just a Launch Stage. It Is a Live Market Scan.

Frédéric Martin

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Aug 31, 2026

Market & Growth

Stop Reading Category Reports. Start Running Live Category Scans.

Frédéric Martin

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Aug 29, 2026

Go-to-Market

Consumer Tech Has Enough Innovation. The Problem Is Commercial Translation.

Frédéric Martin

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Aug 28, 2026

IFA Special

AI Is Everywhere at IFA. Which Brand Claims Survive the Value Test?

Frédéric Martin

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Aug 27, 2026

IFA Special

The 20-Minute Pre-IFA Portfolio Scan

Frédéric Martin

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Aug 26, 2026

IFA Special

Ten Days Before IFA, Stop Preparing. Start Deciding.

Frédéric Martin

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Aug 25, 2026

Portfolio & Value

AI Inside the Device: From Feature to Business Model

Frédéric Martin

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Aug 21, 2026

Decisions & Execution

The CEO’s New Operating System

Frédéric Martin

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Aug 20, 2026

AI Advantage

AI Has Changed the Commercial Clock. Most Teams Still Run on the Old Rhythm.

Frédéric Martin

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Aug 19, 2026

Portfolio & Value

Stop Managing Products. Start Managing Choice.

Frédéric Martin

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Aug 18, 2026

IFA Special

The IFA Commercial Conversion Review: What Should Move in the Next 90 Days?

Frédéric Martin

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Aug 17, 2026

IFA Special

Too Many Products, Too Little Choice: The IFA Portfolio Clarity Index

Frédéric Martin

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Aug 15, 2026