Archive | The Strategic Brief

Portfolio & Value

Why Consumer Tech Brands Struggle to Differentiate

Frédéric Martin

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Jun 26, 2026

Decisions & Execution

AI Will Not Save Consumer Tech. Better Commercial Decisions Might.

Frédéric Martin

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Jun 25, 2026

Go-to-Market

Launching Faster Without Creating Chaos

Frédéric Martin

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Jun 24, 2026

AI Advantage

The AI Capability Gap

Frédéric Martin

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Jun 23, 2026

AI Advantage

The AI-Augmented Operating Model

Frédéric Martin

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Jun 22, 2026

Go-to-Market

From Marketing Factory to AI-Augmented Growth Engine

Frédéric Martin

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Jun 20, 2026

AI Advantage

Building an AI-Augmented Commercial Team

Frédéric Martin

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Jun 18, 2026

Decisions & Execution

Why Execution Has Become the New Competitive Advantage

Frédéric Martin

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Jun 16, 2026

Market & Growth

The Market Is Moving Faster Than Your Reporting Cycle

Frédéric Martin

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Jun 14, 2026

Decisions & Execution

The CEO's Blind Spot: The Gap Between Strategy and Reality

Frédéric Martin

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Jun 13, 2026

Market & Growth

The Replacement Cycle Is the Real Battleground

Frédéric Martin

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Jun 12, 2026

Decisions & Execution

Growth Is Not Missing. It's Leaking Through Execution Gaps.

Frédéric Martin

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Jun 11, 2026